JobTabs Job Search & Resume

January 8, 2009

Resume Writing [4 of 5] – Let them find you.

If action verbs are the subtleties of selling yourself, nouns are the over-bearing, in-your-face, loud mouths.  The right verbs are there to help people see you as an action oriented person.  The right nouns are there to help machines see you as a candidate.  You need killer nouns to have a winning job search.

Allow us to illustrate.  Let’s say someone in HR is looking for a self-starter, capable of working independently for an engineering project.  If they typed in “self-starter” and “works independently” they would belabor themselves with sifting through the resumes of every former nursery school teacher, grounds keeper, sous-chef, and Phd candidate who would describe themselves in the same way.  However, if they were to use the nouns which would unmistakably confine them to the genre of professional they were looking for – which is exactly what they do – then they would have much more pertinent results.

Nouns that describe job titles work well.
Integrated Circuit (IC) Design Engineer
Quality Assurance Engineer

Nouns that describe constraints work very well.
“. . . in compliance with MIL-STD-9858 and MIL-SPEC-2207.”
“. . . in compliance with Sarbanes-Oxley.”

Nouns that have acronyms as well as the acronym spelled out.
“Designed Printed Circuit Boards (PCB) to modulate . . . .”
“Designed Unmanned Vehicle System (UVS) to explore . . .”

Nouns that describe tools.
“Developed solution using MS Visual Studio C# to . . .”
“Utilized the Fabius GS, and Narkomed 6400 gas machines in operating room . . . .”

Not only do you need killer nouns you need lots of them.  Once the search engine finds the keyword it will typically sort resumes in order of relevance.  Computers qualify poorly, but quantify magnificently.  This means they can’t read, but they can count.  Therefore, which ever resume has the highest number of keywords is the most qualified candidate for the search terms.  That seems like a pretty inefficient way to find the best person for the job, however that is how it is done and until something better comes along this is the constraint you have to work within.

To make the best of the situation, do what you can to have plenty of the right words in your resume without ruining ease with which it can be read by people.  One way to do this is to summarize keywords at the bottom of your employment period with each employer.  You can do this by listing the tools you used, the technology you were exposed to, or the constraints you were in compliance with.  Again, the emphasis here is to move your resume higher in the search results so that they will look at you more closely.  Just make the information you summarize pertinent so as not to bore the reader or waste valuable space where you can sell your accomplishments.

This is a resourceful way of making sure you get enough of the keywords to make you a more relevant candidate.  Another way of doing this is to simply have a summary of keywords at the end of your resume for the explicit purpose of making it easy for search engines to find you.  Be careful.  Some recruiters will strip these lists out under the impression that you are trying to game their system.

In closing, the right nouns are there to raise your visibility.  Above all else your resumes need to show you doing your job and doing your job well.  The final piece in our five part series is the importance of bringing your resume to life.

John Coffey is the President of JobTabs, LLC.  Through JobTabs Job Search & Resume Builder, thousands of job seekers have taken control of their destiny in finding new and fulfilling careers. JobTabs Job Search & Resume Builder motivates job seekers by making the job search easier by a huge order of magnitude.  John Coffey can be reached via his website at JobTabs Job Search & Resume Builder, by email via jpcoffey at jobtabs.com, and by phone at 404-255-0248.

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January 7, 2009

Resume Writing [3 of 5] – Put yourself in motion.

Filed under: Job Searching,Resume Writing — Tags: , , , , — admin @ 5:23 pm

Action verbs are a key form of salesmanship. You need look no farther than your workshop, pantry or under your kitchen sink to find clear examples.

  • Pick up a can of WD-40®, a common household lubricant, and you will read, “Stops Squeaks”, “Protects Metal”, “Loosens Rusted Parts”, and “Frees Sticky Mechanisms”.
  • Pick up a box of Ziploc® sandwich bags and you will read, “Keep your sandwich fresh by…”, “Use sandwich bags to decorate cakes. Fill the bag with icing…”, and “Fill sandwich bags with….”
  • Pick up almost anything under the kitchen sink and you will read, “Cleans, Disinfects, Polishes, Shines”.

While these products have little to do with each other they all have one thing in common. They define their qualities with proactive verbs at the beginning of the sentence. These are facets of salesmanship that are all around us yet they are so subtle we rarely take notice. JobTabs makes it easy for you to leverage this same form of salesmanship in your resume to convey yourself as a can do candidate.

The JobTabs word processor provides an action verb dialog, shown to the left, which lists powerful action verbs that can put your resume in overdrive. The verbs, with very little duplication, are grouped by nine cross-disciplinary categories which are,

Action verbs on a resume during a job search are essential.
Communication Skills

Creative Skills

Financial Skills

Helping Skills

Management/Leadership Skills

Organizational Skills

Research Skills

Teaching Skills

Technical Skills

What makes this collection of verbs so special is that they are ideally suited to resumes. Specifically, they are proactive, positive verbs that can easily be understood. What’s more is the verbs can be used across many disciplines. For example, just because you are in the financial services industry doesn’t mean that you have to confine your choice of verbs to the Financial Skills category. No doubt there were times when you had to help others, be creative, or use your analytical skills to solve a technical problem. You can pull action verbs from the respective categories to help you qualify your accomplishments.

For what its worth, we were surprised by the appalling quality of action verbs offered by competing products on the web. They offered a large number of verbs, but didn’t seem to have done anything to make sure they were resume grade, top quality verbs.  For example, one product offered “Abandoned” in their list of action verbs. What proactive, can-do person would ever abandon anything? A proactive, can-do person would have,

  • “Optimized resources which increased profitability by 8%.”
  • “Reprioritized projects to maximize productivity, by…”

Optimizing and reprioritizing imply that something had to put in the back seat or possibly abandoned altogether, but you would never openly state that you abandoned anything. Always apply discretion to anything you put on your resume or seek the guidance of someone who can help you.

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January 6, 2009

Resume Writing [2 of 5] – Be Relevant

Filed under: Job Searching,Resume Writing — Tags: , , , , — admin @ 5:10 pm

Employers are interested in the value you can impart to their enterprise. As hard earned as your experience may be, they really don’t want to sort through your career looking for the nuggets they need to bring you in for an interview. There are typically so many applicants that they don’t have time to read anything that is not immediately pertinent to the position they are trying to fill.

Consider also, that typically the employing managers were not hired to screen and bring in new applicants as an end unto itself. They were hired to manage a team to accomplish something on behalf of the company. While they know that hiring the right people is very important, managers are still likely to regard the process as an administrative burden.

Your resume needs to cut to the chase and instill confidence from the get go. The employing managers would really like to get back to work with as much peace of mind as you can give them.

Tailor your resume for every job.
Let’s say we have an auto mechanic who excels at working on transmissions. He is applying to a job at the Mercedes dealership for a Transmission Specialist. Let’s consider the bullet points he could use to sell himself. First read the bullet points below in their entirety, then read them again. They do an adequate job of presenting his skills.

Transmission Specialist – Original Bullets

  • Successfully repaired transmissions of domestic and foreign manufacturers.
  • Generated additional business by calling customers with vehicles on recall and offering to do the repairs.
  • Conducted training seminars on BMW transmissions to the local BMW Enthusiasts club.
  • Received training from a wide range of vendors on the particulars of their products to include body repair, power train products to tire balancing.
  • Repaired alternators for Range Rovers by learning to read complex wiring diagrams specific to Range Rovers.
  • Completed all work within the allotted man-hour requirements of the company 97% of the time.
  • Completed advanced transmission instruction at DeVry Technical College.

Now read the bullet points he is using now that he is using JobTabs.

Transmission Specialist – JobTabs Bullets

  • Successfully repaired transmissions of Mercedes, Porsche, BMW, Volkswagen, and Audi among others.
  • Participated in the fuel pump replacement recall for the Daimler 123SE.
  • Conducted training seminars on BMW transmissions to the local BMW Enthusiasts club.
  • Received training from Bosch on the specifics of clutch degradation and the materials manufactured by Bosch to prolong clutch life.
  • Completed training from Heinrichs GMBH on the variations of transmission fluids and the considerations for using each type.
  • Completed all work within the allotted man-hour requirements of the company 97% of the time.
  • Completed instruction on the new Advanced Overdrive Technology pioneered by Daimler Chrysler in an advanced transmission training class at DeVry Technical College.

As an aside, the reference to Porsche, BMW, Volkswagen and Audi among others adds value of the mechanic’s experience. The nature of automobile manufacturing is very nepotistic in that manufacturers on each continent by and large procure from manufacturers on that continent. Just as US automakers procure from US manufacturers, the European automakers procure from each other, e.g. it is unlikely any of these manufacturers procure spark plugs from any other source other than Bosch.

The JobTabs bullets differ from the original resume on several considerations. The JobTabs bullets intimate the mechanic to the needs of the Mercedes automobile. While the mechanic is not misrepresenting himself on either resume, on the JobTabs resume he is clearly intimating himself to all things Mercedes and downplaying a connection to anything else. By doing so, he is much more likely to appear as a Mercedes transmission expert. Clearly gone is any reference to Range Rover wiring diagrams. Instead of generalizing the training he has received from vehicle suppliers, he clearly specifies the training he has received related to transmissions or from European suppliers. Even the advanced training class he took is skewed to the demands of his prospective employer.

One of the best articles I have ever read on the importance of tailoring your resume is,

Don’t Make Them Think! from the job-hunt.org web site.

Author Susan Joyce, admonishes job seekers to not make them remember as well.  I agree!

This job candidate has an edge. He has worked smarter – not harder. The organizational chaos that would usually result from this level of detail is nonexistent. If this job application doesn’t materialize, at the very least he certainly has a new arrow in his quiver with which he can use to easily qualify himself for new opportunities. To illustrate, if the Volkswagen dealership began canvassing for a new Transmission Specialist how many bullet points would need to be modified to make our applicant an ideal candidate? Only two,

  • Participated in the fuel pump replacement recall for the Daimler 123SE.
  • Completed instruction on the new Advanced Overdrive Technology pioneered by Daimler Chrysler in an advanced transmission training class at DeVry Technical College.

While the mechanic would have to draw from his experience with Volkswagen automobiles to intimate himself to the Volkswagen job requisition, even these two bullet points are not too far off from what Volkswagen might want.  As we have stated and will continue to state, the more you qualify yourself for new opportunities the easier it will be to qualify yourself for subsequent opportunities. At the risk of being very bold, the job search will actually be fun.

Creating a slew of resumes this specific and being able to readily gather and sell the gist of the resume, would normally be untenable without a tool. While anyone can start out extremely organized, eventually the labor of maintaining that level of oversight for a prolonged period is simply too taxing.  Invest in a tool to help you with your job search – the other people competing for the interview already have.

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January 5, 2009

Resume Writing [1 of 5] – Let ’em know their search is over!

Filed under: Resume Writing,Sell Yourself — Tags: , , , , — admin @ 4:49 pm

It is extremely important to have a bull’s eye resume when applying for a job.  You will hear a lot of this as we expound on getting a great job in a short amount of time.  In this five part series, we will tell you exactly what you need to do to knock them dead and get the interview.

In this first article we are going to provide a brief overview of the general structure of a bull’s eye resume.  The main benefit of the structure is to let the resume reader know that the search for their candidate is over.  You are the candidate they are looking for.  In the following articles we will go into greater detail as to what you need to do to make sure you are called in for the interview.

A bull's eye resume starts with a Professional Objective and then follow with a Professional Summary.

Go Funky.  Go Chrono.
Prior to the arrival of the internet, the chronological resume and the functional resume were the predominant format.  The chronological resume listed your professional experience in reverse chronological order, that is from your most recent job to the earliest.  Functional resumes were used to put an emphasis on talent and remove the emphasis on time and often favored by older job seekers trying to avoid age discrimination.

Then the internet happened.  Like a giant meteor exploding into Yucatan peninsula the world was turned upside down and life as we knew it would never by the same.  The one and only resume format we would recommend is the functional chronological hybrid.  Simply put, the internet has opened a floodgate of candidates for every posted job out there.   Employers don’t have time to review your work history and contemplate how that experience will translate into value in their organization.

The functional-chronological  is essentially a combination of both the functional resume and the chronological resume.  The beauty of it is it makes it easy for you to sell the gist of your qualifications in the top half of the first page of your resume thereby making your candidacy relevant.  Done properly, this will invite the reader to read your resume critically and appreciate the talent you are bringing to the table.

The top portion of the functional-chronological resume is made up of the Professional Objective, the Professional Summary, followed by your professional experience.

Professional Objective
Add a Professional Objective statement at the top of every resume.  It has to be a clear statement that is inline with what the employer is looking for.  Do not state the exact job title and don’t feel like you can’t add a little bit extra if just to sound authentic.  If they are looking for,

“Department store manager with strong accounting skills.”

You can still say,

“Seeking a position as a department store manager.  Prefer environment which would allow me to leverage my education in accounting, finance, and audits.”

You don’t want to give them the impression that you typed up your resume in response to their job posting, although that is exactly what you should do for every job you apply to.  Just don’t make it obvious.  Let’s say this same candidate is applying for a similar position seeking different qualifications such as,

“Boutique store manager who understands the volatile world of women’s fashion.”

That candidate would say,

“Seeking a position as a store manager on the cutting edge of women’s fashion.”

The advantage of having a clear and concise professional objective is that it ,

  • Presents you as a goal oriented professional.  You know what you want and are going for it.  This is good!
  • It invites the reader to critically read your resume.  If the objective statement is inline with what they are looking for, they will read on.

Believe me, if you have all the credentials they are looking for they would rather bring you in for an interview instead of reading the other 497 resumes that are piled up on their desk.

Professional Summary.
Provide a brief summary after your Professional Objective as to why you are so good at what you do.  Remember, when people review resumes they typically have the attention span of a gnat.  Be an in-your-face qualified candidate. This is where you are going to get the most value from the research you have done on the company, the position and the decision maker.  Again, your strategy here is to hit them right smack between the eyes with the fit they are looking for.

A department store manager applying to the position seeing strong accounting skills would probably provide some bullet points along the lines of,

  • Successful department store manager distinguished with year over year increases in same store retail traffic.
  • Commended for successfully meeting all corporate audits with over 98% compliance for twelve years.
  • Outstanding forecasting skills demonstrated by integrating store traffic, mall, municipal and macro economic components.

While our hypothetical department store manager was involved in all aspects of running the store, she knows she needs make the value she can bring to the prospective employer readily apparent.  Even though her forecasting skills are not intimately associated with accounting, they have the analytical slant that will give the impression that she can crunch the numbers when she has to.  Again, anything short of being a stellar candidate is not an option.

In closing surely you are thinking, “Why would this person emphasize their accounting skills on one resume and then her knack for understanding the cutting edge of women’s fashion on another?”  The answer is, it is entirely up to her.  She may have worked her way up to manager because she was so good at moving women’s apparel.  She may have loved working in women’s fashion.  She may have hated the accounting aspect of her experience as a department store manager.  It doesn’t matter.  However, if she wants to apply for a position as a department store manager with strong number crunching skills then she has to sell everything she did in the realm of department store management.  She needs to emphasize her accounting skills and downplay everything else.  Its all about selling yourself.  In our next article, we will cover selling yourself through your accomplishments.

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January 2, 2009

The JobTabs Story

John Coffey of JobTabs Job Search & Resume

My name is John Coffey and I have the distinction of having been a professional job seeker.  For fifteen years I was an IT Contractor and made the process of landing a new job every three to twelve months part of my life.  I was generally pretty good at getting a new gig and then I learned how to be really good at getting a new gig.  Then I got even better.  Along the way, I also learned to be an expert programmer.  The convergence of these two skills formed the basis of JobTabs, LLC and this is my story.

In the summer of ’02, I was between contracts.  This was a rare thing for me as I was usually able to roll off of one contract and roll onto another.  It was almost like a game to me at times to see how well I could minimize down time between contracts.  However, in the midst of the dot com bust the IT market was in a state of turmoil.  Some friends of mine from my church were organizing a men’s Mastermind Alliance to serve as a job networking/support group for those who had been affected by the downturn.  I figured the camaraderie would be healthy and fun, so I decided to join them every week.

Wow.  What an eye opener.  It was as if I had been thrown back to my college days when I didn’t have a clue as to what to do to get a job.  The resumes were appalling.  What was worse is the sense of futility and complete lack of motivation.  While there were exceptions, many of the guys honestly weren’t sure what it was they were supposed to be saying.  It was as if their career to date had been some kind of accident and they really weren’t qualified to do anything other than what they had been doing for their former employer.  My exasperation with their despondency vaulted me to the position of Group Facilitator and I quickly set about guiding the group through a regimen of action.  The Mastermind Alliance was so successful that the attrition into new jobs was happening faster than we could find newly unemployed people to take their place.  The Mastermind Alliance disbanded within a year for lack of people looking for jobs.

One of the key elements of my success as a job seeker had been my ability to deliver a tailor made resume that really brought out everything the employer was looking for.  My networking skills and my ability to use information wisely were also huge assets.  I had written a computer program to manage this process and it evolved into an indispensable tool to my success in landing jobs.  In addition to delivering a bull’s eye resume with minimal effort, I was able to log every conversation with every recruiter, employer and networking contact I had worked with.  I was able to convert every job I had ever been considered for into a bevy of inside intelligence.  Even when I didn’t get a job offer, I was always able to get the names of the people who worked there, the type of project that was being undertaken, the hardware/software environment that was in place, the gist of the company culture, the money they were willing to pay – you name it.  In addition to helping me be a better candidate for future openings, it allowed me to help the other contacts in my network.  The more I helped others the more they helped me.  When my IT contracting peers asked me about this company or that, I could share information that they could never hope to find elsewhere.  Even if I didn’t have any intel on the company I would still jot down which job seeker was interviewing with which company.  By doing this, I would be able to refer my other networking contacts to them to get key information.  John Coffey kept tabs on everybody.  I will unabashedly state that this program was a cornerstone of my success.  After transitioning the program to a commercial grade product, the initial release in March of 2005 was focused on IT Contractors.  Before long, regular job seekers started trickling in and soon their numbers eclipsed the IT contractors who had been our target market.  Upon the release of JobTabs 2006, I abandoned any bias for contractors.

 

JobTabs Job Search & Resume - a game changing force in the job search space.JobTabs has been a tremendous success and an endeavor that has allowed me to grow in ways that I never expected it to.  JobTabs has evolved into Job Search & Resume Builder which is a job searching powerhouse.  The job seekers who employ JobTabs Job Search & Resume Builder are collectively known as the taberatti and they are a formidable force.  Your average job seeker is in contention for a job against someone,

  • who knows the people on the inside of the company or at the very least knows someone who knows someone on the inside,
  • who knows the details of the job beyond what is publicly posted,
  • who spent a fraction of the time qualifying himself as the ideal candidate the employer is looking for,
  • who is exuding all of the confidence of someone who has more options than this position alone.

Who do you think is going to have an advantage?  The taberatti are evolving as a game changing force in the job search space.  Look closely at JobTabs Job Search & Resume Builder and we believe you will agree.  Don’t reinvent the wheel.  Stand on the shoulders of the giants who have come before you.  You can join the taberatti by investing in a license via our online store at,

http://store5.esellerate.net/store/catalog.aspx?s=STR4089852848&pc=

Alternatively, you can download a trial of JobTabs Job Search & Resume Builder by clicking

http://www.jobtabs.com/Download/tabid/56/Default.aspx

Welcome to our world.  Join us as we navigate one of the most emotionally draining endeavors you can expect to go through – the job search.

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